![]() The site is visual heavy and pushes GIFs, memes and video, making it more of a destination for creative communities. Launched by former Twitter employees, Spill says it strives to be a “visual conversation at the speed of culture.” Twitter has had the opportunity to do this but hasn’t nailed it,” Zuckerberg wrote on Threads. “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. ![]() And Zuckerberg isn’t just looking to catch up to Twitter he wants to build a service that’s far larger. The app has already attracted a long list of celebrities, brands and other VIP users, as well as many who clearly appear to be frustrated with Musk’s Twitter. Threads is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point, and it’s doing so in part by adoption many of Twitter’s most recognizable features. Threads is Meta’s long-anticipated answer to Twitter and the biggest threat to the social network Musk bought for $44 billion. Here’s what you should know about the current crop of services trying to take on Twitter. Spill co-founder and CEO Alphonzo Terrell said the company is “thrilled to see so much innovation in the social space” and remains “confident in our roadmap.” “Threads leans heavily on celebrities and people with large Instagram followings, and therefore risks being more of a megaphone for the established, rather than something for everyone,” Sarah Oh, a former Twitter employee and founder of rival app T2, told CNN in an email. In interviews, some other Twitter competitors took jabs at Meta’s effort and expressed confidence in their ability to grow and maintain an audience, even if it ends up being much smaller than what Mark Zuckerberg’s company can attract. ![]() Its user base is already far more than newer rivals and puts Threads on pace to rapidly catch up to Twitter, which had 238 million active users last year before Musk took the company private. Meta’s Twitter clone, Threads, launched Wednesday and amassed more than 70 million sign-ups as of Friday morning thanks to a decision to tie the app to Instagram. Meta's Threads upends social media in less than 48 hours Meta, the company behind Facebook and Instagram, said in a press release on 05 July 2023, that Mark Zuckerberg announced the initial version of 'Threads', an Instagram's text-based conversation app. An employee downloads the newly unveiled Threads app on an iPhone at a design company in Chennai, India, 07 July 2023. ![]()
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